This action was created focusing in people who like to pedal and who show a constant need to have objects with personality with which they identify. There was also a desire to fight the mass production and sale of bicycles, and their use without pleasure.
Once this demand was recognized, this project was born in Caldas da Rainha, named Bicicletas ao Pormenor, in which each bicycle was made/assembled to the aesthetic and functional taste of the customer and also to their wallet size.
In this project were also worked various skills of editing and capturing video and photography, in collaboration with Ana Maria Costa.
